LOVE YOURSELF: NOW CAMPAIGN
CHALLENGE
Ever since COVID, there has been a rise in Gen Z's mental health problems.
INSIGHT
Gen Z is a huge consumer of music and love knowing more about them.
IDEA
I trained the bots to talk like BTS members (International K-pop band vocal about self-love), providing a platform for people to share and relieve their stress.
EXECUTION
I made each members' postcards with 3D garments inspired by their personal journey with a message from them. There is a QR code to scan and chat with the bot. I showcased it in my college's exhibitions and won the Rising Graphic Designer of the Year 2023 Award.
SCAN THE QR CODE AND EXPERIENCE IT NOW!
THANKS FOR SCROLLING!
